Tuesday, 6 April 2010

Have you ever felt people near you when you are alone?

I think it might not be a good idea to blog on this Friday; not so many people want to read a blog in the last day, so I blog a bit earlier. The article "The Sensed-Presence Effect" really catches my attention. Honestly, some of the previous articles I have blogged did not catch my interest at all, but I could not find the more interesting or easier ones, so I just say this cliche as a formal pattern, otherwise I cannot account for a question like "Then why do you choose this article?".

Shermer introduce a psychological phenomenon when people stay in certain psychological or physical conditions, they would feel that there is another person staying near them. Shermer calls this feeling the sensed-presence effect, in which a person can sense the presence of some people around them, even though it is actually hallucinational. Shermer explains that such a hallucination occurs wiht people who are in "monotony, darkness, barren landscapes, isolation, cold, injury, dehydration, hunger, fatigue and fear", as well as "sleep deprivation". Then he gives several examples about this phenomenon such as antarctic explorers who were in extreme exhaustion, Charles A. Lindbergh during his transatlantic flight, and Jure Robic during "the 3,000-mile nonstop transcontinental bicycle Race Across America". He concludes that this effect result from the operation of our brain; such presence occurs inside our head, rather than behind our back.

When I read this article the first thing I think of is ghost that people usually claim to see. I think most of them might be in the same condition as Shermer describe. They were afraid of something before they encountered any strange things. Also I have experienced such a kind of hallucination before when I had to work with insufficient sleep for a long time. In some night, I heard some people talking next to me in the laboratory at night when I stayed alone. Fortunately my head was so blank that I did not wonder where those sound came from. Later, when this hardship ended, I have never had such hallucination again.
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References
Shermer, M. (2010, April). The Sensed-Presence Effect. Scientific America. Retrieved April 6, 2010 from http://www.scientificamerican.com/article.cfm?id=the-sensed-presence-effect

Let's have a good mental health

According to "How strong is the mind-body link", severe stress has a effect on health because it reduce activities of immune cell, caused illness. Kevin Tracey says that "One branch of the vagus nerve connects the brain to a key regulator of immune functioning"(¶ 4) and his team also found that "stimulating the vagus nerve decreases inflammation..., including cancer."(¶ 5). On the other hand, they suspect that other nerve-immune links have the effect of "turning up" inflammation.

When I read his article, actually I know about effect of stress, but I don't know how it relates to the body. I think that every part in our body has a strong connection and it's difficult to understand them. However, this experiment's result is very important because researchers can continue their study to make the treatments for patients. For example, they can
directly reduce inflammation by giving the drug that affects the vagus nerve. I think that this is a effective way to cure illness.
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References
Geddes, L. (2010, April 1). How strong is the mind-body link. NewScientist. Retrieved April 6, 2010 from http://www.newscientist.com/article/mg20627541.600-picking-our-brains-how-strong-is-the-mindbody-link.html

Friday, 2 April 2010

Saving energy: money and peer

The article "Innovation: Only mind games will make us save power " in New Scientist draws my attention in that it shows some study results that go against a common belief. In the US, the government encourages people to use "smart meters" which can show users how much do the electricity they are using cost, in an attempt to reduce energy consumption. However, according to the study conducted by Paulos, this measure gives an opposite results. It turn out that when people use some small electricity appliances such as computer monitor, the meter would show a low price in which they consider affordable; therefore, thank to the low price showing on the meters, instead of turning off, they would rather leave the applicance on. Schultz and Cialdini report that the more effective measure is from peer pressure. Although, this pressure might not really exist, as long as they think that other people would do it, they would do it too. For example, many people would turn off the light in their office because they belive that their colleague would do so too. The researchers suggest that such a kind of psychological measure would be more effective than the cost reported by the smart meters.

This article reminds me of the reading in "the cost of social norms" in Ariely(2008). When people are thinking in term of social relation, they would pay more attention to relationship and tend to conform to the behavior of people around them. This makes people save energy when they think that other people also do. They don't want to be criticized by their peer and be more responsible as a member of the community. Howver, when they are reminded of market norms from the electricity cost that the meter tells them, they would consider only the cost, which is affordable for them. Now, without the reminder of social norms, they have no responsibility for the community. As a result, this reminder is less effective. However, the article just inform only the case of small appliances. I think that the smart meters is likely to work with an appliance that consume a lot of energy such as air conditioner or iron. Now the amount of money they are going to lose is no more negligible. When users can see how fast their money is drained out by those appliances, they are likely to feel like saving energy.
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References
Barras, C. (2010, April 1) Innovation: Only mind games will make us save power. New Scientist Retrieved April 2, 2010 from http://www.newscientist.com/article/dn18727-innovation-only-mind-games-will-make-us-save-power.html
Ariely, D. (2008) Predictably irrational. HaperCollins. Great Britain.