In “Hungry shoppers 'buy more calories'”, Briggs reports that the people who go shopping at the supermarket when they are starving tend to buy high calorie food more than when they are full.
Before reading this article, I believe that when we buy food at a supermarket or order food at a restaurant when we are hungry, we want more food than when we are full or in the normal state. This is based on my personal experiences, when I go to the restaurant when I am super hungry; I tend to order whatever I like. And, it seems that I like everything in the menu! Therefore, I end up with excessive food, and I have to pack it home, which sometimes I don’t even remember that it is in my fridge. I know that it’s kind of waste of food, especially when I think of some people who are starving. They don’t even have food to feed. On the contrary, if I shop after the meal; I prone to think of nothing to buy even I face the items I regularly buy. However, according to this article, I have the wrong idea. The quantity of food bought is not relevant to the hungry feeling, but the calorie of the food chosen is. Consequently, we may not need “calorie counts posted for restaurant food” (Shute, 2013, ¶1). This is because we know how to avoid high calorie food.
What’s coming up to next, I think that not only the inner feeling can drive one to pick food, but also the color temptation. I remember that when I studied Marketing course, one of the strategies the restaurant apply is the use of color. I was taught that colors of food have impact on food consumption. It can be seen that the pictures in menus are intended to be colorful, especially at the fast food restaurant. The pictures of food are in complementary colors such as green and red. This is because they are two of the tempting colors that arouse one’s appetite. The traditional picture of burger is a good example of this. There are green lettuce, red tomato, and golden cheese in the middle of a brown bun. How mouth watering it is!
Furthermore, what allures customers to buy stuff such as food, clothes, or even cars is sales promotion. Sometimes, we buy stuff that we do not actually want it just because it seems to give a good deal. One such an obvious example of this is that the 100,000 Baht tax return for the first car registered last year. As a result, there are a lot of people buying cars in the previous year. I even think that those people can defer their need of buying new cars to whenever they really want them. But, because of the alluring policy, it arouses people to spend money before the right time. I think that it’s a wise strategy for the sellers and the tax receiver; however, it’s such a bad idea for the impulsive purchasers.
Before reading this article, I believe that when we buy food at a supermarket or order food at a restaurant when we are hungry, we want more food than when we are full or in the normal state. This is based on my personal experiences, when I go to the restaurant when I am super hungry; I tend to order whatever I like. And, it seems that I like everything in the menu! Therefore, I end up with excessive food, and I have to pack it home, which sometimes I don’t even remember that it is in my fridge. I know that it’s kind of waste of food, especially when I think of some people who are starving. They don’t even have food to feed. On the contrary, if I shop after the meal; I prone to think of nothing to buy even I face the items I regularly buy. However, according to this article, I have the wrong idea. The quantity of food bought is not relevant to the hungry feeling, but the calorie of the food chosen is. Consequently, we may not need “calorie counts posted for restaurant food” (Shute, 2013, ¶1). This is because we know how to avoid high calorie food.
What’s coming up to next, I think that not only the inner feeling can drive one to pick food, but also the color temptation. I remember that when I studied Marketing course, one of the strategies the restaurant apply is the use of color. I was taught that colors of food have impact on food consumption. It can be seen that the pictures in menus are intended to be colorful, especially at the fast food restaurant. The pictures of food are in complementary colors such as green and red. This is because they are two of the tempting colors that arouse one’s appetite. The traditional picture of burger is a good example of this. There are green lettuce, red tomato, and golden cheese in the middle of a brown bun. How mouth watering it is!
Furthermore, what allures customers to buy stuff such as food, clothes, or even cars is sales promotion. Sometimes, we buy stuff that we do not actually want it just because it seems to give a good deal. One such an obvious example of this is that the 100,000 Baht tax return for the first car registered last year. As a result, there are a lot of people buying cars in the previous year. I even think that those people can defer their need of buying new cars to whenever they really want them. But, because of the alluring policy, it arouses people to spend money before the right time. I think that it’s a wise strategy for the sellers and the tax receiver; however, it’s such a bad idea for the impulsive purchasers.
Finally, it will be a good idea to think before buying anything.
Briggs, H. (2013, May 6). Hungry shoppers 'buy more calories'. BBC News Health. Retrieved May 5, 2013 from http://www.bbc.co.uk/news/health-22426965
Shute, N. (2013, April 23). When Cheeseburger = Walking, Will We Eat Less?. NPR the salt. Retrieved May 7, 2013 from http://www.npr.org/blogs/thesalt/2013/04/23/178632857/when-cheeseburger-walking-will-we-eat-less
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References
Briggs, H. (2013, May 6). Hungry shoppers 'buy more calories'. BBC News Health. Retrieved May 5, 2013 from http://www.bbc.co.uk/news/health-22426965
Shute, N. (2013, April 23). When Cheeseburger = Walking, Will We Eat Less?. NPR the salt. Retrieved May 7, 2013 from http://www.npr.org/blogs/thesalt/2013/04/23/178632857/when-cheeseburger-walking-will-we-eat-less
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ReplyDeleteIt's also my problem that I tend to order everything when getting hungry and later pack the rest back to home as a result. In contrast to your opinion, I never consider the colorful picture on the menu as a choice to order but everything I like and think of at that time or even see at the menu just without any vegetable is my potential option.
ReplyDeleteI think that the color strategy might work when you have no choice in your mind, I guess.
DeleteThat's probably true :)
DeleteSo, if the colours and everything else is what drives our decisions, are we "deciding" any more than a self-driving car is deciding what to do?
ReplyDeleteI'm sure I do order more and buy more food when I'm hungry, and I hate wasting food, so eat it all. And then I'm not happy with the result. The next day, I repeat it!
At least I can manage quick blog comment or two while I'm scoffing my excessive food purchases from Tops.
lol That's also my routine.
DeleteI think colors do have effects on people decision. We can perceive relatively the same feeling when we see the same colors. To illustrate, everyone knows that black represents darkness, mysteries and etcetera. They arouse people in the same way. Moreover, they are the very first things we notice when we see. We rather spot them clearly than shape. This may be true for robot. Therefore, I think they are one of the important factor, which can directly generate machine or robot to work, especially self-driving car.
DeleteAnd I'm feeling a bit stuffed now because I skipped breakfast this morning, so when I got to Tops at Silom Complex for my daily grocery shopping I bought rather more goodies than I needed.
DeleteThe lesson, I guess, is not to skip my morning omelette. Maybe I should have it now.
I have ever read the article indicating that if we skip the morning meal, we will need or eat more in the other two meals. That is not good for one who is on diet.
DeleteThis kind of experience happen to me too. Just last Saturday, I felt very hungry, so I walked to shop to buy something to eat. Everything look delicious and I could not deny my feeling at that moment and therefore I bought food more than I need.
ReplyDeleteI guess this is common to everyone.
(Oops ! I love story about food)
ReplyDeleteI have heard that 'color' strategy was applied in MK and Yayoi , Green make you have a good appetite and order more and more !
But in Yayoi,Pink make you feel full and calm that make a little set of Japanese food enough for you.
I always facing with situation like in this article, go to restaurant with the strong hungry, and order as much as I can pay
...... the story end at too much left over food.
At first when I read that pink make people full, I think that the restaurant is likely to want people eat more in order to gain profit. But, from your reason given above, it's such a good strategy for Yayoi to make people feel worth paying for this small set of food because it makes them full.
Delete