Don't ask what we will receive from the society but should ask what we will give to the society. Is really a charitable donation the another way to give back to the community?
According to the article ''Charitable mobile network The People 's Operator launches'', the writer says that a new UK mobile operator distinguishes itself from rivals by putting an emphasis on charitable donations. The People's Operator (TPO), a new mobile phone network, permits customers to donate 10% of their bill to the charity of their choice, and TPO also pledges to put 25% of its profits into its own charitable foundation.
I think in a positive way. TPO launches the good campaign to give back to the community. As I like to make merits and give donations, this campaign attracts my attention very much. TPO produces a business that is driven by profits, but actually it also provides people in communities with the benefit. The more TPO makes profits, the more beneficial people in communities get. However, I am worried that how long this campaign will be run. I am not sure that TPO just want to promote its campaign or it really aims to donate the money to charity. What do you reckon?
Reference
Lee, D. (2012, November 19). Charitable mobile network The People's Operator launches. BBC News Technology. Retrieved November 19, 2012 from http://www.bbc.co.uk/news/technology-20394691
Tuesday, 20 November 2012
5 comments:
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TPO’s actions seems be related with corporate social responsibility. I don’t think company’s purpose is not important. If their charity is successful as PR, it will suggest a good example of company activity in an attempt to be seen as social responsibility. It is easy and PR friendly method any company can imitate that. No matter what is company’s intention, it can bring larger donation on society.
ReplyDeleteI agree with Katie. Even if their motive is to increase profits, they are still doing good by helping others, and if their example pushes other companies to voluntarily do the same, that seems to me a good thing, or at least truly beneficial. It certainly seems preferable to the use of force by governments to take some people's money to give to others in need.
DeleteBut I'm not even sure that we can reasonably assume that the motive of corporate social responsibility is selfish: corporations are run by human beings, at least some of whom really do care and want to help others out their good fortune. Bill Gates has become the most philanthropic man in the world because he wants to help others and has the means to do so. I don't think we need assume or make up any less noble motive in the case of Bill Gates, or his mate Warren Buffet, two people whose wealth is matched by their generosity and very substantial help to millions of impoverished human beings in many countries.
I agree with Katie’s idea. Fundamentally, aim of companies is to make profit not charity. They are not a charitable organization or NGO. But without customers or society, how can they exist? They should do something for customers and society. Their action would probably changes potential customers into patrons and cold society into warm society. Except companies, who or which group can return their profit to people or society?
DeleteI agree with you all that TPO have a good campaign to donate their profit to society like this. Normally, company want a profit, but if you need money to live, why you want to rich?
DeleteKing Rama IX say that we should live with the thing we have without molestation others, selfish and cheating.
I hope that this campaign will succeed and lead to imitate by other companies to make our society better than now.
I agree with you all that TPO have a good campaign to donate their profit to society like this. Normally, company want a profit, but if you need money to live, why you want to rich?
DeleteKing Rama IX say that we should live with the thing we have without molestation others, selfish and cheating.
I hope that this campaign will succeed and lead to imitate by other companies to make our society better than now.