Tuesday 17 July 2018

Scale: reading 1 "The Superconsumer Generation" (SkRW2, p39, Developing critical thinking)

What we read

We have just read and checked our understanding of "The Superconsumer Generation," the first reading in Unit 4 of Skillful RW2.

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Our response 

Having read the text a couple of times, Rogers and Wilkin now invite us to respond to the ideas in a critical thinking exercise.
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Rogers and Wilkin's questions

Comment on the following questions, which are the two critical thinking questions on page 39 (Rogers & Wilkin, 2013).

Think for a minute or two before you start writing. 

  • Think of your parents' and grandparents' generations. Are they different from you in the way they shop? Why do you think that older generations are often slower to accept technological changes? (Do you think they are slower?)
     
  • Do you think the change in retailing is positive or negative? Think of at least two positives and negatives.  
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Reference

  • Rogers, L. & Wilkin, J. (2013). Skillful Reading & Writing: Student's Book 2. London: Macmillan Education

7 comments:

  1. My parents generation shop differently to my generation. In my family, my brothers and sisters and I all use cards for most things, but my parents never had credit cards: they paid in cash, or wrote cheques. I haven't written cheque for about 15 years.

    My grandparents were even more different. They did all their shopping in a small town, and they were friends with the butcher, the baker and everyone else they bought from. Although my brothers and sisters probably do still know some of the people they buy from, I don't. Everything I buy is from a department store or online. Actually, that's wrong. I buy somtam and kai yang from the same woman who has sold it next to my condo for many years, but that's an exception.

    Although the loss of personal relationships between customers and providers is unfortunate, i think the benefits are much more important, especially for consumers, who have a much greater choice, and perhaps the absence of personal relationships also keeps the business transactions more professional, which is a good thing. Of course, we can still be friendly with employees in large businesses, and although I don't know their names, I do know the regular waiting and other staff at my favourite restaurants, so we can be friendly, but not friends.

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  2. My parents' and grandparents' generations is not born with technology so their not familiar with the internet. I think that my grandparents' don't know what is the internet. And this reason that I think why older generations are often slower to accept technological changes.
    Changing in retailing to online shopping have positive and negative. For example of positive is it convenient and cheaper. Negative is that you will have debt or maybe not get a genuine goods.

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  3. Yes, their generation is dramatically different from my generation. My parents and grandparents were borned in hard time, and that time does not still have much technology such as macbook and smartphone. So they trust in closed relationship between customer and retailing store until today. For my grandparents, they do not want to change the way that they used to shop anyway and still believe in their old way. It relatively differs from my parent that accept new technoplogy increasingly. For example, they attempt to ask me about how to use their phone to buy or communicate with application they have just known it. However, they usually warn me to trust online world also, so I will make mistake to be cheated more easily than them.

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  4. The older generations are very different from the young generations. because we accept the internet in our early ages, we study how to use it. But the older generations never learn about this skill in there early life. I think people learn new knowledge and skill faster in their early age. Elder can't accept lots of new things quickly, because it's so strange for them.
    I think the change in retailing is positive than negative. Because it will make our life more convenient than before. We don't waste time to go out for shopping, we can buy anything in the online shop, and it's quickly to sent my home. The price is also cheaper than normal shop. But it also have some negative, such as the quality. because we can't see the quality on the online shop.

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  5. I think my parents' and grandparents' generations the way they shop maybe a little different because the same things that we do the same is we went to the store and buy it. The thing that different is in my generation we have internet, but in their generation they don't have internet. What I think is back in their generation they don't have a shop online, but the way they do maybe calling to the store and order it.

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  6. I think my parents and grandparents have a different way from me to shopping. They always take more time to choose when they want to buy something while I make a very quick decision. They also have problem to learn about technology. Mostly, they prefer to use the old fashion because they deny to learn how to use it.

    In retailing, I think it can also have positive and negative to change. The positive are convenient and cheaper price. The negative is loosing change to see the real goods.

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  7. I think positive effects of changing in retailing are having more product options and having access to a lot more shops. Different people have different demands, and I think it is good that each person can buy things that suits their needs. For example, in early time color of car seems not important, so the manufacturers had them all the same color which was black. But nowadays each customers can choose which color they prefer. Having e-commerce shops allow people to do shopping from website and that means you can buy things from any shop no matter where they are. Moreover, you can also compare prices from each shop which can save you a lot of money.

    On the other hands, there are also side effects from the changing in retailing. First, local business can't compete with multinational companies.

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