Friday, 9 July 2010

Decision can change by sense of touch.

When I go shopping, I usually ask the sellers to reduce their price. Surprisingly, I notice that when I buy the product in the same shop but different day, some day the seller reduce the price much more than another day. Moreover, my friend bought the same product from the same shop as I do, but she witness that the prices are not the same. Have you ever experience similar to this? If yes, would you like to know why?

The researcher, Joshua Ackerman, found that the objects which people were touching could affect them to change their decisions and judgments through testing people in the street. In one task, the researcher test with group of people who have to recruit a job candidate by separating people into two parts; one part was providing the resume paper with a heavy clipboard, and another part was providing that with a light clipboard. As the result, in the part of a heavy clipboard has more serious decision than those of a light clipboard. In addition, people who sat on a comfortable seat were more please to reduce their product's price than those who sat on a terrible seat.

After I read this research, I realize that our decisions are not only depend on our thinking but these are also depend on the surrounding environment which we touch. Next shopping time, it would be a good idea to notice the seller when I want to buy something, so I can get the lower price. On the other hand, If I set the seat of the customer, who will buy the product from me, comfortably, I might sell the product to them easily.
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References
Sense of touch influences our decisions (2010, July 4). NewScientist. Retrieved July 9, 2010 from http://www.newscientist.com/article/mg20727675.000-sense-of-touch-influences-our-decisions.html
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4 comments:

  1. Book10 July 2010 at 03:34

    Bright, I agree with you that environment may effect to the people somehow. Another example that i can think of, is when you a shoe selling on street vendor, you may not think the price is expensive, but if you see the same product on department store such as Emporium, you will think that it must be expensive.

    One more thing, this article reminds to Note Udom 's perform, who claimed that only word "SALE" is enough to invite women buy stuff no matter how price is. Is it true?

    ReplyDelete
  2. Tum10 July 2010 at 10:34

    P'Book, that's not true. Such word can make weman interested in, but they'll not spend their money, if it's not cheap. Female's more sophisticated than we thought. ^^"

    ReplyDelete
  3. Petch10 July 2010 at 21:23

    I do not think that the tactile sensations directly affect people's decisions. What is underlining the decisions, I think, is that moods. Moods play an important role in people's judgement. Imagine if you have been through a rough day, you are unlikely to think clearly. Similarly, you sit on a hard and uncomfortable chair. This would have a detrimental effect on your mood. How can you have a mood to purchase thing s or do something productively? Therefore, emotion is worth considering as a major factor, affecting one's judgment.

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  4. Petch10 July 2010 at 21:24

    This is also a very interesting research indeed.

    Thanks for bringing this to my attention.

    ReplyDelete

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