When I go shopping, I usually ask the sellers to reduce their price. Surprisingly, I notice that when I buy the product in the same shop but different day, some day the seller reduce the price much more than another day. Moreover, my friend bought the same product from the same shop as I do, but she witness that the prices are not the same. Have you ever experience similar to this? If yes, would you like to know why?
After I read this research, I realize that our decisions are not only depend on our thinking but these are also depend on the surrounding environment which we touch. Next shopping time, it would be a good idea to notice the seller when I want to buy something, so I can get the lower price. On the other hand, If I set the seat of the customer, who will buy the product from me, comfortably, I might sell the product to them easily.
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Bright, I agree with you that environment may effect to the people somehow. Another example that i can think of, is when you a shoe selling on street vendor, you may not think the price is expensive, but if you see the same product on department store such as Emporium, you will think that it must be expensive.
ReplyDeleteOne more thing, this article reminds to Note Udom 's perform, who claimed that only word "SALE" is enough to invite women buy stuff no matter how price is. Is it true?
P'Book, that's not true. Such word can make weman interested in, but they'll not spend their money, if it's not cheap. Female's more sophisticated than we thought. ^^"
ReplyDeleteI do not think that the tactile sensations directly affect people's decisions. What is underlining the decisions, I think, is that moods. Moods play an important role in people's judgement. Imagine if you have been through a rough day, you are unlikely to think clearly. Similarly, you sit on a hard and uncomfortable chair. This would have a detrimental effect on your mood. How can you have a mood to purchase thing s or do something productively? Therefore, emotion is worth considering as a major factor, affecting one's judgment.
ReplyDeleteThis is also a very interesting research indeed.
ReplyDeleteThanks for bringing this to my attention.