BlackBerry was famous in enterprise solutions and best in hard
type keyboard for smartphone, which produced by Canadian company - RIM
(Research in Motion). In the past, everyone who loves chatting or typing via
smartphone might loves to have BlackBerry, but now everything changes and
smartphone users tend to love to use touch screen keyboard than hard type
keyboard. If the company has not make big move, is it lead to fall?
According to “Blackberry to cut 4,500 jobs amid earningsplunge” states that its CEO tries to lay off 4,500 jobs, due to recently interviewing
one of RIM’s board members, company would change its strategy after loss their customers
and unsuccessful in selling amount of new BlackBerry product—Z10.
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| Does BlackBerry new model help RIM to survive? |
After I read “Blackberry to cut 4,500 jobs amid earningsplunge”, I thought of Nokia that was the most popular phone selling company,
but now it has a deal to selling its phone department with Microsoft. Nokia
losses its market shares to Apple and Samsung. Nokia was successful in phone
market, its phones came with Symbian OS and well-known in durability. After Apple
entered to phone market and developed phone to smartphone, Nokia has not change
its business strategy and proud of its past reputation. Finally 2 or 3 years
later, Nokia was losing its market share to apple and it is going to worst situation
when Google entered to phone market too. For this reason, in technology
industry you should make fast decision and move as fast as you can because
technology changes every day.
Another company I thought of is Samsung, which is great adapting
company. Samsung entered to market by using Symbian OS with its phone. After
Apple introduced its smartphone and its iOS, Samsung made change by using
Window mobile OS instead of Symbian OS but it was not working, and then Google
released Android OS, Samsung made change again. Now, Samsung is the first
ranked in phone selling market. This why I think that, fast moving and hardworking
are help you to be number one in technology industry such as mobile phone
industry.
Finally, I did not think BlackBerry can come back, may be
the company will sell its patents or its smartphone department to some
potential companies like Nokia. This article shows me that, whatever you are,
if you do not adapt to the world, you will falling.
__________
Reference
Blackberry
to cut 4,500 jobs amid earnings plungeday
(2013, September 20), BBC NEWS Business. Retrieved September 23 from http://www.bbc.co.uk/news/business-24182038
I also think Samsung is amazing. They must have some great managers, prepared to take risks, and, even more important perhaps, to decide that something was a mistake and get out quickly, even at a loss. Their policies are certainly paying off, and I'm happy to them for some great products.
ReplyDeleteBut do I really need an NX300 camera? It's the wireless connectivity that really grabs me - that I can take better photos than with my phone's camera, and share them without having to plug in wires.
And now that Apple has introduced biometric security features, I wonder if Samsung will follow? I like the idea of replacing passcodes with something like touch, or perhaps using both.
What will my phone be able to do in five years time? I'm sure my imagination will prove less than the reality that evolves.
I have NX200 but I rarely use its because I prefer to carrying less gadgets when I have a trip.
DeleteI think Samsung will add Fingerprint feature in next flagship phone eg. Galaxy S6, if most of users like this feature.
P' Bass said that "I think Samsung will add Fingerprint feature in next flagship phone eg. Galaxy S6, if most of users like this feature." So, Do you agree that SS is a copying brand, but fix it better than original?
DeleteI've ever had BB phone and I really like it at that time. However, My world was changed when I got iphone. I'm not good in technology so I really don't know what is the difference in detail of these gadget. However, I can feel and guess that BB might lose in this war. For Samsung, in the first period that they came to mobile industry I think they were uninteresting. However, changing and moving fast cause they're successful in this business.
ReplyDeleteI agree with you, it is a hard time for Black Berry(BB). They have to figure out new strategy to increase the level of selling phones. I think the one think that is a big problem with BB is they don't fulfill the customer' demand. Samsung is the good example to show how they fulfill their customer for instance, the cost of Samsung smart phone is lower than other brands but the quality is good equal other brands. In this case, BB can not do or may be they don't have more budget to do. However, BB have to reduce their policy as fast as they can.
ReplyDeleteI totally agree with you especially in the last sentence. This is the world of survivor. If BB want to play this game they have to present something that can shock people in this generation like Apple do. because copying or just a little bit change is no longer work even an Apple company.
ReplyDeleteI strongly agree with your last statement, In the complex world of business, In order to survive, big company should be innovative. Everyone know that, Samsung for example has a high growth rate because of their innovation and designation. It's Galaxy Note is good for example. This product is so new for market when at first introduction. This product help Samsung expand its market share. It's innovative pen is easy to use. Many people include me love it
ReplyDelete