Sunday, 7 March 2010

business school

The subtitle of this article which is "will two business schools come to dominate in Europe" caught my interest because I wonder that what happens to European business school.

According to "Europe's super schools" in The Economist, the two best business schools which are London Business School and INSEAD increase the size of their students intake, while the number of applicants is beginning to decrease. However, a few schools still have increase of their applicants because they have their "own way of standing apart from the crowd"(¶ 4). In conclusion, "a school without a mega-brand needs to think hard about its target market and how to appeal to it" and "if a business school cannot put that into action for itself, perhaps it should not be trying to teach it to anyone else."(¶ 6).I

I agree with the conclusion. I think that the writer has the excellent conclusion. If the schools cannot sell themselves, how can they teach their students.
The more they can sell, the more they show their capabilities. It is really true. I had a chance to go to two business schools last year and I think that they have a great curriculum. It means that they can sell themselves very well. They could express their strengthen. After that, I can decide that which school is suitable for me; which one can provide the things that I want. Finally, this article reminds me that everything has strong points; even people. But the difficult thing is how to show that points. Now I think about how I show my strong points to those schools.
__________
References
Europe's super schools. (2010, March 4). The Economist. Retrieved March 7, 2010 from http://www.economist.com/business-finance/business-education/displaystory.cfm?story_id=15609099&source=hptextfeature

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