Friday, 6 May 2016

Will people remember this campaign in the future?

Source background
In the BBC News article "Chicken fingers: trying out the KFC nail polish" (2016), KFC used its motto "finger lickin' good" to create a literal campaign by launching edible nail polishes in Hong Kong. Products contained in half-ounce square bottles which are separated into "Hot & Spicy" and "Original Recipe" Product itself are made of edible ingredients which users can use only one time.


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My Yes/No question is:
Will people remember this campaign in the future?

My answer is:
No, it won't. In my perception nail polishes which normally contain a lot of chemicals and food product are very different. In theory, it hard to change people's perception that nail polishes can't eat to eat it. Moreover, the core product of KFC is chicken. Chicken is used in almost every menu of KFC. It may be strange and miss selling point for KFC to cut any kind of chicken out of this campaign.

Someone may think that this campaign is interested. This is true. However, it will be hard for them to remember that this campaign is produced by KFC because it lacks the KFC's unique point for people to remember.
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Reference
Chicken fingers: trying out the KFC nail polish. (2016, May 6). BBC News. Retrieved from http://www.bbc.com/news/world-asia-china-36220142

7 comments:

  1. I saw the article and the top photo when I was browsing yesterday, but didn't read it. I didn't realise it was actually edible nail polish, although polish should perhaps be "polish."

    I like its relevance to what we are reading in Quest, although having read Ae's report and response, I'm inclined to agree that it's finger lickin' weird. But then, I haven't liked KFC these past 40 years anyway.

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  2. I think I will remember this campaign forever. It is new and different from others. However, I will not purchase one because I don't believe that this product is safe enough to consume.

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    Replies
    1. I also agree with you. It's such a creation that linked to KFC's slogan. Some people would remember it once as a creative thought to combine two things which are totally different to be in one campaign.

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  3. I don't think people will remember this either, since there's always other new things that grab people's interest. This new polishes campaign, like others, might sound exciting and trendy at first, but they're not important enough to remember.

    By the way, I sometimes think that the consumers should spend their money on the smart marketing plan ,instead of waste the cash with these trash ads.

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  4. Wow, a new strange product. Does it appeal to me? Not at all. This campaign might not expect the high response from customers; on the other hand, That media and people talk a lot with different aspects about it in social media, internet, and the like would help promote KFC implicitly, which is probably the real aim of KFC and its strategic marketing teams. This product could grab people’s attention to know what it is and how awesome it is. That might be. Do you go along with me?

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  5. It sounds strange for me a lot. I think it's easy to remember this campaign because it's a new creative or may be weird idea for KFC company that has fried chicken to be its symbol. Perhaps, KFC company want to imply consumers that if you see "Hot & Spicy" or "Original Recipe", you will remind yourself about fried chicken you eat with your friends or family at KFC.

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    Replies
    1. Yeah I also agree with your idea and everytime you see the color of the products it will also remind you about the campaign too. That's one of the reasons why i think people will easily remember it, yet it sounds strange to some people.

      Delete

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