Thursday 12 March 2009

International marketing mistakes - respond to homework

In Vietnam, one businessman repurchased an aeronautic company, and he changed a new name for his company. The name mean "increasing speed". Unfortunately, when they wrote it in English without the vietnamese stress, there was problem. The meaning of the name changed from " increasing speed" to "death". After that, their company was decresed the customer, so they had to change name again.

For the mistake of Gerber, I don't believe it's true. I searched in this website http://www.i18nguy.com/translations.html. Someone said that it's not true, and this is like an example of "culture prejudice". He said that this story could be better and convincible if there are some interviews with the people from Africa, or employees of Gerber.

2 comments:

  1. Thank you An,
    It's an excellent example from your country. Death certainly sounds like an unlucky name for an aeronautic company. Actually, it doesn't sound very attractive for any business.

    I also like your summary of the report on Gerber baby food. Has anyone else found any other information on that?
    If you Googled it, what search words would you use?

    ReplyDelete
  2. About Gerber baby food, at first I don't believe it too but I think it might occur in some area on the world. After that, I search from internet by word "eat baby". In this website http://urbanlegends.about.com/od/horrors/a/eating_babies_2.html.It had been happened in China.A man ate baby. it is a terrible story. I don't know why he courage to eat them.

    About mistake,I have a joke about language not related with business.
    Farang wants to go Si Sao The wet. She goes there by taxi and tells driver I want to go the wet? The driver confuse where is it? She argue with him. Then she give map to him. Finally,the driver know that is Si Sao The wet. You can watch in this website
    http://jaruwat-vs-nasiri.exteen.com/images/Thewet22.jpg
    It is funny.

    ReplyDelete

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